How Journalists and PR Professionals Use Blogs

A Forum sponsored by PR Newswire in the San Francisco Bay Area highlights how blogs are becoming more influential on mainstream media outlets. One major advantage sited in this forum of blogs over traditional print and broadcast media is the speed and ease of bloggers to correct mistakes online.
Panelist David Whelan, staff writer for Forbes, countered that mainstream media has one big advantage over blogs: "Most blogs are derivative; very few bloggers pick up the phone or look through documents. They do a lot of important analysis and commentary, but mainstream media will do more reporting."

Thanks to Steve Rubel for deriving this before me.